It is a thrilling place to run a business in Bilaspur or Raipur. However, to tell the truth, competition is harsh. When you sell cakes, work in a salon, or have similar services, you know that there are already too many other people in your city. Therefore the big question is how does one ensure that people come across your business at the first instance in Google? The solution is plain and straightforward: Local SEO.
Local SEO involves enhancing your web presence in a way that when a user in your city types in the query best salon in Bilaspur or real estate agent in Raipur, your business appears at the top of the list. You see, let us take it one at a time and know this as we would be teaching a school kid.
Step 1: Google Business Profile: claim and optimize
Google Business Profile (the former Google My Business) is your internet shop board. In case you do not, prepare it today. In case you have already, make sure that all details are right:
Business Name (as you have in your shop board)
Location of address and Pin on Google Maps.
Contact Number
Website Link
Opening and Closing Hours
Images of your store, products or services.
Pro Tip: Request your satisfied customers to comment. Local ranking is dependent on reviews. More positive the reviews the higher you appear.
Example – https://share.google/YU1IgGdcNrfpdU6OO
Step 2: Optimize with the Right Local Keywords.
Imagine you sell cakes. When you just use the keyword best cakes, you will be competing with the entire world. But when you say the best cakes in Bilaspur or birthday cakes Raipur, then it is aimed at those who can actually purchase you.
Write blog posts, product descriptions and a web page using city based keywords.
Carry these keywords with yourself, they are not to be imposed.
Always ask yourself: What is my customer going to search on Google to find me?
Step 3: Create Local Content
Google prefers you to discuss your city. Compose text that relates your business with your region. For example:
A salon can compose: Top Bridal Makeup Trends in Bilaspur.
One of the restaurant can write: 10 Places in Raipur You can have our Cakes.
One of the real estate agencies may write: Best Localities to Buy a House in Bilaspur.
This does not only serve in the interest of SEO but also creates confidence since people will feel that you are familiar with their city.
Step 4: Be Listed on Local Directories.
Other than Google, people will search in Justdial, Sulekha, IndiaMART even Facebook local groups. Ensure that your business is registered in all places under the same Name, Address and Phone Number (we refer to this as NAP consistency).
Why? Since Google would see the same information in numerous sites, it will consider that you are a legitimate and trusted company.
Step 5: Mobile-Friendly Website.
Majority of the people search via their phone. They will abandon your site instantly, should your site not open up on a mobile. Google also prioritizes mobile friendly websites.
Things to check:
Your site must be quick (their loading should not take more than 3 seconds).
One should be able to read the text without zooming.
The buttons must be user-friendly.
Step 6: Build Local Backlinks
Back links are votes to your business. When other sites refer and link to your site, Google will have confidence in you.
For local SEO, try:
Writing about your business with local bloggers or newspapers.
Sponsor local events, place your link on the website of those events.
Partnering with other local companies on shoutouts.
Step 7: Track and Improve
SEO is not one-time work. There are times when you should see how you are performing.
Various programs such as Google Search console and Google Analytics are free. They also inform you about the number of people who visited, what they searched and their duration. Upon this, you can continue to become better.
Final Words
Local search engine optimization is planting a tree. You feed it, bring light, and take care of it, and then it yields you fruits years afterward. This is the witsest option to overcome your competitors without having to spend lakhs on advertisements in case you own a small business in Bilaspur or Raipur.
We are known as Graventon Solutions where we specialize in online growth of small businesses. We do all the work, including establishing your Google Business Profile to sophisticated SEO solutions so that you can take care of your business.
You are willing to put your business first in Bilaspur and Raipur? Graventon Solutions. today and let us be bringing more customers to you.
