What is SEO — and Why Should You Even Care?

A plain, no-nonsense explainer. No big words. No fluff. Just the stuff that actually matters. If you want to earn seo first learn what is digital marketing by clicking here.

✍ Graventon Solutions· March 2026· 8 min read

What is SEO — in plain English

Okay so imagine you just opened a small tea shop in your city. You put up a board outside, the shop looks nice, the tea is great. But the problem is — nobody knows you exist.

Now imagine Google is like a giant map of every shop in the world. When someone types “best tea shop near me”, Google decides which shops to show first. The shops that show up on page 1 get most of the customers. The ones on page 3 or 4? They’re basically invisible.

SEO — Search Engine Optimisation — is the process of making your website show up higher on that Google map. That’s it. That’s the whole idea.

Think of it this way

SEO is basically telling Google — “Hey, my website is really good and relvent for this topic, please show it to people who search for it.” And Google, if it believes you, will put your site higher up in the results.

Why does SEO even matter?

Here’s a simple fact — 92% of people never go past page 1 of Google. If your website is sitting on page 2 or page 3, you might as well not exist online.

And the best part about SEO? Unlike running ads, you don’t pay Google every time someone clicks your link. Once your website ranks well, you keep getting free visitors every single day. That’s why every serious business invests in SEO.

Think about it — when you want to buy something or learn something, what do you do? You Google it. Your customers are doing the exact same thing. SEO makes sure your business shows up when they search.

Quick example

If you sell handmade shoes in Mumbai and your website ranks on page 1 for “handmade shoes Mumbai”, you’ll get people coming to your website for free, every day, without spending a single rupee on ads. That’s the power of SEO.

The 3 Types of SEO

Okay so SEO is not just one thing. There are actually 3 main types, and each one works a little differently. Let’s break them down simple:

On-Page SEO

This is everything you do on your own website — the words, the headings, the way you write your content. You have full control over this. Find Best On page-SEO services in Bilaspur & Raipur click here

2. Off-Page SEO

This is everything that happens outside your website — mainly getting other websites to link back to yours. It’s like getting a recommendation from someone people already trust.

3. Technical SEO

This is the behind-the-scenes stuff — making sure your website loads fast, works on mobile, and Google can actually read and understand it properly.

All three types work together. If you’re strong in all three, your website will rank much faster. If you ignore even one of them, you’ll probably struggle. Let’s now go into each one in detail.

How to Do On-Page SEO

On-page SEO is all about making your website’s content good enough that Google wants to show it. Here’s how you actually do it:

Step 1: Keyword Research

Before you write anything, you need to figure out — what are people actually typing into Google? These words and phrases are called keywords.

For example, if you have a website about yoga, people might be searching for “yoga for beginners”, “yoga poses for weight loss”, “morning yoga routine” etc. You find these using tools like Google Keyword Planner or Ubersuggest. Once you know what people are searching for, you create content around those exact keywords.

Simple tip

*Don’t just pick keywords with millions of searches. If your website is new, start with smaller, more specific keywords like “yoga for beginners at home in 20 minutes”. Less competetion means easier to rank.

*Use Google Ads keyword planning tool very helpful

Step 2: Add Keywords to Your Content

Once you have your keywords, you need to use them naturally in your content. This means putting them in your page title, headings, first paragraph, and throughout the article. But don’t overdo it — if you stuff your keyword 50 times in one page, Google will actually penalise you for it.

Write for humans first. Google is smart enough now to understand what your page is about even without keyword stuffing. Just write naturally and make sure your keyword appears in the right places.

This is one of the best ways to do on-page SEO and many businesses totally ignore it. Every blog post you write is another chance to rank on Google for a new keyword.

Let’s say you run a digital marketing agency. You could write blogs like “What is SEO”, “How to run Facebook ads”, “Best marketing tools for small businesses” — and each blog targets a different keyword. Over time, you build a library of content that brings in free traffic every month.

Step 4: Internal Linking

This one is really simple but super powerful. Internal linking means linking your blog posts to your service pages and your service pages back to your blog posts.

For example — if you wrote a blog about “What is SEO”, you should add a link somewhere in that blog that goes to your “SEO Services” page. And on your SEO Services page, you should link back to that blog. This does two things: it helps your visitors navigate your site easily, and it tells Google which pages on your site are important.

Why it works

Google follows links the same way you do. If multiple pages on your website point to one page, Google understands that page is importent and ranks it higher. Internal linking is basically you voting for your own pages — and its totally allowed.

How to Do Off-Page SEO

Off-page SEO is basically about getting other websites to link to yours. These links are called backlinks. Think of a backlink like a vote of confidence. If a popular website links to yours, Google thinks — “okay, this site must be good if others are recommending it”.

But here’s the thing — not all backlinks are equal. A link from a random low-quality website won’t help much. You need links from websites that are relevant to your niche and have good authority.

Where Do You Get Backlinks From?

Related Websites in Your Industry

If you run a travel agency, getting a link from a popular travel blog is gold. The relevance matters a lot — Google looks at whether the linking site is in the same or similar industry as yours.

2. Business Directories

Websites like Justdial, Sulekha, IndiaMart (for Indian businesses) or Clutch, G2 etc. Listing your business on these directories gives you a backlink and also helps people find you directly.

3. PR and News Sites

Getting your business mentioned or featured in an online news article or a press release is another great way to get quality backlinks. These tend to be high-authority links.

The DR Strategy — This Is Really Important

Every website has something called a Domain Rating (DR) — a number from 0 to 100 that shows how strong and trusted that website is. Websites like Wikipedia or BBC have a very high DR. A brand new website would have a DR close to 0.

Now, the smart way to build backlinks is to match your link sources to your own website’s DR. Here’s how it works:

Your Website’s DR	Get Links From Websites With DR
0 – 10 (brand new site)	DR 20 – 30
10 – 20	DR 25 – 35
20 – 30	DR 30 – 45
30 – 50	DR 50 – 65
50+	DR 65 and above

Why does this matter? Because if your website is brand new with a DR of 5 and you somehow get a link from a DR 90 website, Google might actually find that suspiciouss. It looks unnatural. You want your link profile to grow gradually — same as how trust builds in real life, slowly and steadily.

Important note

Off-page SEO takes time. You can’t build 500 backlinks overnight and expect to rank #1. Google rewards websites that grow naturally. Slow and steady wins this race.

What is Technical SEO?

Technical SEO is the part most people forget about but it’s honestly really important. It’s everything that happens under the hood of your website.

Here’s a simple way to think about it — imagine you have the best resume in the world, but it’s written in a language the interviewer can’t read. Technical SEO is making sure Google can actually read and understand your website without any problems.

Technical SEO includes things like:

→Page Speed

How fast your website loads. If your site takes 10 seconds to open, people will leave and Google will rank you lower. Aim for under 3 seconds.

→Mobile Friendliness

More than 60% of people browse on phones. If your website looks broken on a mobile screen, Google will notice and rank you lower.

→Sitemap and Crawlability

A sitemap is like a map you give Google that says “here are all the pages on my website, please check all of them.” Without it, Google might miss some of your pages.

→Fixing Broken Links

If you have links on your website that lead to pages that don’t exist anymore, Google doesn’t like that. It makes your site look poorly maintained.

So How Long Does SEO Take — and What Does It Cost?

This is the question everyone asks and we want to be completely honest with you — SEO takes time. There’s no shortcut. Anyone who promises you “rank on Google in 3 days” is lying to your face.

Typically, you start seeing real results in 3 to 6 months for on-page SEO, and off-page SEO can take even longer depending on how competitive your industry is. But once you rank, you stay there for a long time without paying for every click like you do with ads.

At Graventon Solutions, we keep things simple and transparent. Here’s how our pricing works:

On-Page SEO

₹10,000/mo

Covers keyword research, content optimisation, internal linking, and on-page setup for 1 to 10 keywords. One flat price, no surprises.

Off-Page SEO (Backlinks)

Varies

Every website and backlink is different. Pricing depends on the DR of the target website, the type of link, and your current website’s authority. We’ll give you a custom plan.

Why off-page pricing varies

Getting a link from a DR 25 blog directory is very different from getting a link from a DR 60 industry publication. The stronger the source, the more value it adds — and the more it costs to secure. We always recommend the right type of links based on where your website currently stands, not just the cheapest option.

If you’re not sure where to start or what your website currently needs, that’s completely fine. We do a free review of your website first so you know exactly what’s missing before spending a single rupee.

Want to Rank on Google? Let’s Talk.

We handle the SEO so you can focus on running your business. No jargon, no confusing reports — just real results over time.Get a Free Website Review See Our Services

graventonsolution.com · info@graventonsolution.com

What is SEO? A Simple Guide for Beginners | Graventon Solutions

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What is SEO — and Why Should You Even Care?

In This Article

What is SEO — in plain English

Why does SEO even matter?

The 3 Types of SEO